Brandbook 2023

Values

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RESPECT Respecting people, cultures, and the environ ment is at the core of our business. We honor local customs, regulations, and laws, conduct ing ourselves with responsibility and respect in all of our endeavors. FAIRNESS We uphold the longstanding reputation of DEDON by embodying fairness, credibility, and stability. We nurture a just and equitable environment, fostering trust and ensuring that everyone is treated with respect. INTEGRITY We value honesty and openness and hold ourselves to the highest standards of ethics. We take accountability for our successes as well as our failures and learn from our mistakes, while offering help and support. Respecting yourself and others and expressing gratitude to others is a prerequisite for success within our organization.

LEARNING CULTURE In order to create an open environment for continuous education and development, we cultivate a learning culture that promotes active knowledge exchange and fosters professional growth among our diverse and multicultural staff. SUPPORT PEOPLE We are committed to enhancing both the social and individual well-being of our employees. We encourage our team members to engage in social initiatives and sustainability programs, with the intention to empower them to make a positive impact in their communities. We provide opportunities for personal growth and actively support endeavors to contribute to a better and more sustainable world.