Brandbook 2023

Spirit of Place

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Spirit of Place

Born to explore and guided by a deep love of nature, DEDON has traveled the globe for more than 30 years on the Tour du Monde in search of the best in outdoor living. Along the way, we’ve developed a special sensitivity to what we call Spirit of Place. Atmosphere, ambience, energy, essence, soul — Spirit of Place is all of this and more. As we attune ourselves to it, we feel a heightened connection to a place, a connection that grows and evolves. It is with this understanding of spirit of place that we have created the new DEDON worlds introduced on these pages. Teeming with ideas, inspirations and stories, these worlds — Spiritual Mountain, Endless Ocean, Mysterious Desert and Secret Lakeside—are a reflection both of where we come from and, just as important, where we are going.