Brandbook 2023

DEDON Story

5 /46

2001 Sales figures for the new DAYDREAM collection exceed all expectations.

2003 DEDON is represented in 30 countries worldwide. Customers, experts and me dia are crazy about the ORBIT, LOUNGE and BARCELONA collections. DEDON opens a showroom in Barcelona and acquires a spacious building on the out skirts of Lüneburg. Swiss-born Nicolas Thomkins enhances the design team.

2004 The plant on Cebu continues to grow. DEDON supports charitable projects on the island such as the Don-Bosco Move ment. Relocation of DEDON headquarters to Zeppelin street.

2005 DEDON is represented in 45 countries on five continents.

2009 DEDON founds an affiliate in the USA.

2011 The NESTREST hanging lounger, launched at Milan’s Salone del Mobile.

2014 Opening of the showroom in Los Angeles, relocation of the NYC showroom to the D&D building. The DK Group assume a majority stake in DEDON.

2015 Opening of the DCOTA Showroom in Florida.

2016 Opening of the showroom in Dallas and launch of the bestselling MBRACE collection.

2017 DEDON expands its portfolio of materials to include teak, ceramic, sling fabric and more.

2020 DEDON celebrates its 30 th birthday and launches the Spirit of Place campaign.

2023 DEDON presents the SPIRIT OF DESIGN exhibition in the course of Milan Design Week and brings back the DAYDREAM for its 20th anniversary in an exciting colorway.