Brandbook 2023

The Brand

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Brand

Our Story started with a fiber developed by a family business. What followed was the revolution of the outdoor living lifestyle and the development of the most iconic pieces in the industry. As we continue our journey, passion, innovation, and artistry are always present. To discover and explore is our motivation. DEDON is a company that redefines luxury, that creates an inviting, inspiring atmosphere to relax in and recharge for whatever comes next. We inspire people who love life.

Leading the global market, we establish new standards in revolutionary design, innovative material, and the art of handcrafted perfection. This journey is fueled by our ongoing exploration of the world, keeping us inspired and driven. We work in an environment that encourages creativity, excellence, responsibility, and fun. As a socially conscious business, we pave the way, allowing the communities in which we live and work to prosper.

Additional information about the brand can be found at dedon.de